PSTD - Tourism Sustainability Plan

The Ayuntamiento de Mojácar has developed a broad destination transformation program thanks to a grant of 4,500,000 euros. The Tourism Sustainability Plan for the Destination brings together 18 actions aimed at strengthening environmental sustainability, promoting more efficient mobility, incorporating digital solutions, and improving the competitiveness and quality of tourism services.

The investments are organized around four programmatic pillars and combine new infrastructure, regeneration of public spaces, smart management tools, modernization of visitor assistance, and awareness-raising and promotion actions. Together, these measures move Mojácar toward a greener, more connected, accessible destination that is ready for the future.

Investment Summary

All amounts shown below include VAT.

Pillar 1. Green and Sustainable Transition

• Action 1.1 - Climate Change Adaptation and Prevention Measures
• Action 1.2 - Aguas River Viewpoint Walkway
• Action 1.3 - Climate Change Adaptation Plan

Pillar 2. Improving Energy Efficiency

• Action 2.1 - Cycling Route
• Action 2.2 - Electric Vehicle Promotion

Pillar 3. Digital Transition

• Action 3.1 - Tourism Intelligence Platform
• Action 3.2 - Tourist Signage
• Action 3.3 - Shopping Area Connectivity and Flow Analysis
• Action 3.4 - Smart Parking
• Action 3.5 - Town Entrance Perimeter Monitoring
• Action 3.6 - Urban Mobility Cameras

Pillar 4. Competitiveness

• Action 4.1 - Modernization of Mojácar Pueblo Tourism Office
• Action 4.2 - Sustainable Tourism Awareness
• Action 4.3 - Regeneration of Coastal Front Areas
• Action 4.4 - Traffic Calming System
• Action 4.5 - Promotion of New Tourism Product: Green Cycling Destination
• Action 4.6 - PSTD Project Management
• Action 4.7 - Creation of the Mojácar Playa Tourist Information Point