Vigente.
Mojácar Council has finalised the implementation of two projects which represent the municipality’s greatest technological step forward in terms of mobility, tourism and urban management. This is the Tourism Sustainabililty Project (PSTD 2025) and the Cicerone 2025 programme, which combine analysis sensors, intelligent cameras, digital panels and a tourism assistant based on artificial intelligence.
The new digital ecosytem allows for monitoring flows of visitors, improving safety and offering personalised tourism information, both on the public street and in offices and municipal spaces.
Two parallel projects to transform the municipality
The PSTD 2025 has allowed for setting up a Tourism Intelligence Platform, which centralises data on tourist activity, mobility, hotel occupation, digital performance and visitor behaviour. As well as this system there are 20 WiFi sensors capable of analysing the influx in real time and 28 mobility cameras located at access points, roundabouts and busy areas of the municipality. The equipment is completed by eight parking control cameras and informative panels to learn about the municipal parking space occupation.
In parallel, the Cicerone 2025 project incorporates tourist information interactive totems, both exterior and interior, as well as an LED video wall, touch screen monitors, informative tables and a digital charge point. All these are integrated with Cicerone AI, a tourism assistant based on generative artificial intelligence, which offers personalised recommendations, routes and immediate answers in various languages.
Technology to manage tourism and improve the experience
The new systems allow for learning about the movement trends in the main areas of the municipality, analysing the peak times, the management of parking spaces and the compilation of key indicators for tourism planning.
The interactive panels installed – four 55-inch exterior totems and three interior, as well as a digital lectern – serve as permanent information points. From these, visitors and residents can enquire about routes, the cultural agenda, local businesses, events and services. All the screens are connected to the cloud and function 24 hours a day.
Cicerone AI meanwhile acts as a digital guide, which can offer information adapted to the profile of each visitor, register statistical data and carry out surveys of satisfaction.
The Mayor of Mojácar, Francisco García Cerdá, underlined that the digitalisation “represents a profound change in the way of managing the municipality. The new systems allow us to learn how people get around, what visitors demand and the areas in which we must act. This gives us objective criteria to plan better”, he explained.
On the implementation of panels and assistance by artificial intelligence, García Cerdá said: “Tourist information does not now depend on working hours or personnel availability. The visitor can enquire about what they need at any time, from a totem or from digital assistance. It is an important advance for a municipality with as many visitors as ours.”
The councillor affirmed that Mojácar “will continue backing modernisation and the use of data to improve the lives of residents and the competitivity of the destination.”
A more prepared and competitive destination
With the launch of these systems, Mojácar positions itself among the Anducián municipalities with the greatest technological integration for tourism management. The devices and platforms implemented allow for improving mobility, reducing saturation in critical points, reinforcing safety and offering a more complete service to the visitor.
The projects also open the door to future extensions, such as the integration of new devices, the expansion of digital signalling and the incorporation of new functions in the tourist assistant.
