Vigente.
Hoppy launches a shared electric bicycle service in Mojácar with 200 bikes. The first 120 bikes are available from Monday 8th of June, and the service includes geofencing, regulated parking, and technological measures to promote coexistence and the orderly use of public spaces.
Mojácar, 8th of June, 2026. Hoppy has this Monday launched its new shared electric bike service in Mojácar, a commitment to more sustainable, efficient and connected urban mobility, that will reach 200 electric bikes distributed throughout the town through a phased rollout over the next month.
The service begins operations with 120 bikes available starting today, while the remaining units will be incorporated gradually in different phases, allowing for the optimisation of territorial coverage, operational rebalancing, and the adaptation of the system to actual user demand.
The implementation of the service aims to offer a flexible, accessible, and complementary mobility alternative to public transport, particularly reinforcing last-mile travel, that is, those routes connecting stations, interchanges, urban centres, neighbourhoods, or areas of economic activity with citizens' final destinations.
The model promoted by Hoppy puts particular emphasis on intermodality, facilitating the use of electric bikess as a natural complement to other means of transport and contributing to reducing private vehicle use, the associated emissions, and urban congestion.
“Mojácar is a town with enormous potential for establishing more sustainable, connected, and efficient mobility models. We want to contribute to making getting around the town easier and more accessible, strengthening the connection between neighbourhoods, amenities, commercial areas, and transport hubs, always with a focus on coexistence and respect for public spaces,” commented Jacob Hammerstein, the company's Director of Public Affairs.
A technology-based system to guarantee order and coexistence
Hoppy's service incorporates a geofencing system, a digital technology – that together with vehicles’ geolocation - virtually delimits bicycle use in different areas of the town with the aim of guaranteeing safety, urban order, and coexistence between pedestrians, cyclists, and other users of public roads.
Through this technology, the system establishes mandatory parking points, so that trips can only end in designated and digitally delimited areas. This measure prevents disorderly parking and promotes responsible use of common space.
In addition, the system incorporates reduced speed zones and no-circulation zones, especially in certain pedestrian areas or areas of high urban sensitivity, where the bike will automatically reduce its speed or will be unable to operate at all.
“Technological innovation only makes sense if it helps improve urban life. We have designed a system that prioritises public order, safety, and respect for pedestrians and residents, incorporating tools that allow for responsible use of the service and harmonious integration into the town,” added Hammerstein.
How the service works
The system will operate 24 hours a day, seven days a week, and will be available to users aged 18 and over.
To use the bikes, users must download the Hoppy Mobility mobile app, available on both the App Store de Apple and Google Play, register, and locate an available bike using the integrated map.
Unlocking is simple: just scan the QR code located on the bike using your mobile phone.
At the end of the ride, the user must park the bicycle correctly within one of the geofenced authorised areas, which will also be physically indicated by unobtrusive horizontal markings on the ground. The trip can only be ended within these designated points, and a photograph of the correctly parked bike will be required to validate the service completion, hence reinforcing responsible use and the proper use of public space.
Territorial coverage, operational efficiency and sustainability
The progressive rollout of the fleet will ensure a capillary network of availability throughout Mojácar, facilitating coverage of different neighbourhoods, residential areas, commercial zones, university areas, and other areas of economic activity.
The service also incorporates operational rebalancing mechanisms, through which Hoppy will redistribute bikes across different areas to ensure a balanced supply, improve availability and respond efficiently to demand patterns.
From an environmental perspective, the system aims to contribute to the reduction of polluting emissions, the reduction of motorised traffic and the improvement of air quality, promoting low-emission urban travel and reinforcing more sustainable mobility habits.
Additionally, Hoppy highlights this model’s ability to generate territorial cohesion, bringing mobility opportunities closer to different parts of the town and facilitating better connections between neighbourhoods, public facilities, local businesses and areas of activity.
“We are particularly proud to be launching this phase in Mojácar and of being able to provide a mobility solution designed for the town, its residents and its visitors. We want to be a reliable and trusted long-term partner, committed to a safe, efficient service that is fully integrated into the urban environment,” affirmed Roberto Cerero, Managing Director of Hoppy in Spain.
With this launch, Hoppy reaffirms its commitment to Mojácar and to the development of sustainable, accessible and well-organised urban mobility solutions, putting technology at the service of a better citizen experience and balanced coexistence in public spaces.
